Heritage and household electronics names that Mumbai grew up with — region-rooted brands worth knowing alongside the top 10 stores above.
Nelco
Since 1940 · Mumbai
Televisions and telecommunication equipment
Founded by the Tata Group in Mumbai, Nelco (National Engineering Company Limited) became a household name for televisions and consumer electronics across Maharashtra. The brand's manufacturing facility in Pimpri near Pune and its strong retail presence in Mumbai made it synonymous with quality electronics for generations of Maharashtrian families.
Blue Star
Since 1943 · Mumbai
Air conditioning and commercial refrigeration
This Mumbai-headquartered company has been an iconic name in cooling solutions since the pre-independence era. With its corporate offices at Kashinath Dhuru Marg in Fort and extensive dealer networks across Mumbai's commercial districts, Blue Star air conditioners and refrigeration systems have been a premium choice for Maharashtrian households and businesses for over eight decades.
Kelvinator India
Since 1963 · Mumbai (Indian operations)
Refrigerators and washing machines
While originally an American brand, Kelvinator's Indian operations were deeply rooted in Mumbai through its association with Thapar Group and later Electrolux Kelvinator. The brand's refrigerators and washing machines became ubiquitous in Mumbai homes from the 1960s onwards, with a strong retail and service network across the city's suburbs.
Godrej
Since 1897 · Mumbai
Refrigerators and home appliances
Though primarily known for other products, Godrej's electronics division headquartered in Mumbai manufactured refrigerators, air conditioners, and washing machines that became household essentials across Maharashtra. The Godrej family's Vikhroli factory and their showrooms in areas like Dadar and Thane made them an integral part of Mumbai's consumer landscape.
Usha International
Since 1935 · Delhi (strong Mumbai presence)
Ceiling fans and sewing machines
With its Mumbai headquarters and decades-long presence through dedicated showrooms in Crawford Market, Lamington Road, and suburban retail hubs, Usha ceiling fans, sewing machines, and small appliances have been staples in Maharashtrian homes. The brand's extensive service network across Mumbai strengthened its reputation for reliability.
Bajaj Electricals
Since 1938 · Mumbai (Bajaj Group)
Fans, lighting, and home appliances
Part of the Bajaj Group with deep Maharashtra roots through Jamnalal Bajaj's legacy, Bajaj Electricals has maintained a commanding presence in Mumbai's electronics retail scene. From their flagship stores in South Mumbai to widespread distribution in Ghatkopar, Borivali, and Pune, their fans, lighting, and appliances are found in countless Maharashtrian households.
Onida
Since 1981 · Mumbai
Televisions and entertainment electronics
This Andheri-based electronics brand became famous across India but held special significance for Mumbaikars who witnessed its rise from a television manufacturer to a household name. The brand's iconic "Devil" advertising campaign was conceptualized in Mumbai, and its products were widely available through dedicated showrooms in Lamington Road and other retail districts.
Voltas
Since 1954 · Mumbai
Air conditioners and cooling solutions
A Tata Group company headquartered in Mumbai, Voltas has been the go-to brand for air conditioning solutions in Maharashtra's humid climate. With its corporate office at Dr. Babasaheb Ambedkar Road and an extensive dealer network from Churchgate to Thane, Voltas became synonymous with cooling comfort for Mumbai's homes and offices.
BPL
Since 1963 · Bangalore (strong Mumbai presence)
Televisions and audio systems
Though Bangalore-based, BPL established a formidable retail presence in Mumbai through the 1980s and 1990s with showrooms in key areas like Lamington Road and Linking Road. The brand's televisions, VCRs, and audio systems were aspirational purchases for Mumbai's middle-class families, cementing its place in the city's consumer electronics heritage.
Crompton Greaves
Since 1937 · Mumbai
Fans, lighting, and water heaters
With its historic manufacturing facility in Kanjurmarg and corporate heritage in Mumbai, Crompton's electrical products have been fixtures in Maharashtrian homes for over eight decades. The brand's fans, geysers, and lighting solutions were sold through extensive retail networks in Mumbai's traditional electronics markets and modern showrooms alike.