Heritage and household watches & accessories names that Surat grew up with — region-rooted brands worth knowing alongside the top 10 stores above.
Titan
Since 1984 · Bangalore (pan-India presence)
Wide range of watches from affordable to premium segments
Titan, a Tata Group company, has been a household name in Surat since the 1980s with multiple flagship stores in prime locations like Ghod Dod Road and Sahara Darwaja. The brand's watches and jewellery have become status symbols for Surat's prosperous diamond and textile merchant families. Titan's Tanishq division and its watch collections are particularly favoured during wedding seasons and festivals in the city.
HMT
Since 1961 · Bangalore (pan-India presence)
Mechanical and automatic watches
Hindustan Machine Tools watches have been present in Surat's retail landscape since the 1960s and 1970s, when they were the aspirational timepiece for Gujarat's middle class. Though the brand has declined nationally, older generations in Surat still cherish their HMT watches as heirloom pieces. The brand's mechanical watches were once sold extensively through authorised dealers across the city's commercial districts.
Maxima
Since 1995 · Bangalore (pan-India presence)
Fashion watches for youth and working professionals
Part of the Titan Company portfolio, Maxima has maintained a strong retail footprint in Surat with dedicated stores and shop-in-shop counters. The brand appeals to Surat's fashion-conscious youth and working professionals seeking contemporary designs at accessible price points. Maxima watches are widely available across Surat's major shopping areas and malls.
Sonata
Since 1994 · Bangalore (pan-India presence)
Affordable and reliable everyday watches
Another Titan Company brand, Sonata has been a trusted name in Surat households for decades, particularly among middle-class families seeking reliable, affordable timepieces. The brand's value-for-money positioning resonates strongly with Surat's pragmatic consumer base. Sonata watches are extensively distributed through watch retailers and multi-brand outlets across the city.
Fastrack
Since 1998 · Bangalore (pan-India presence)
Trendy watches and accessories for youth
Launched by Titan for the youth segment, Fastrack quickly gained popularity in Surat's colleges and among young professionals in the textile and diamond industries. The brand's bold designs and accessories including watches, sunglasses, and bags have made it a fashion statement in Surat's vibrant youth culture. Fastrack stores in Surat's malls and commercial areas attract significant footfall during festivals and sales.
Ajanta
Since 1971 · Maharashtra (strong Gujarat presence)
Wall clocks and quartz timepieces
Ajanta wall clocks and timepieces have been fixtures in Surat homes and businesses for generations, with the brand's quartz clocks adorning offices, shops, and residences across the city. The Gujarat-based trading networks have ensured Ajanta's deep penetration in Surat's retail market since the 1970s. The brand's affordability and reliability have made it synonymous with timekeeping in countless Surat households.
Timex
Since 1854 · USA (established India presence)
Durable watches with Indiglo technology
Timex has maintained a significant presence in Surat through authorised dealers and multi-brand outlets since the liberalisation era of the 1990s. The brand's reputation for durability and classic designs appeals to Surat's business community and professionals. Timex watches, particularly the Indiglo collection, have been popular choices for gifting during business occasions and celebrations in the city.
Casio
Since 1946 · Japan (strong India presence)
Digital watches and G-Shock series
Casio digital watches became immensely popular in Surat from the 1990s onwards, particularly among students and the city's tech-savvy population. The brand's G-Shock and Youth series collections have strong visibility in Surat's watch retail stores and electronics outlets. Casio calculators and watches together have made the brand a household name in Surat's educational and professional circles.
Citizen
Since 1918 · Japan (established India presence)
Eco-Drive solar-powered watches
Citizen has been a premium choice for Surat's affluent diamond merchants and textile business families since the 1980s, with authorised showrooms in the city's upscale commercial areas. The brand's Eco-Drive technology and sophisticated designs appeal to those seeking luxury timepieces. Citizen watches are often purchased as milestone gifts and investment pieces in Surat's prosperous business community.
Seiko
Since 1881 · Japan (established India presence)
Automatic and kinetic movement watches
Seiko has maintained a prestigious position in Surat's luxury watch market through select authorised dealers catering to the city's elite. The brand's automatic and kinetic watches have been favoured by Surat's successful entrepreneurs and businessmen for decades. Seiko's reputation for precision and craftsmanship aligns well with the values of Surat's detail-oriented diamond and textile industrialists.